Approximately three quarters (75%) of all internet users (aged 18 years and above) engage in social media on a regular basis. As a business, how can you connect and engage with this audience and attract potential customers?
Engaging in social media through blog posts, Facebook updates, tweets, video blogs, image sharing and more, on a regular basis can help you achieve consistent visibility. By participating in conversations, sharing ideas and making your brand/company present in your customers daily routine will help you to remain at the forefront of their minds when they come to purchasing services and products that you provide.
Sharing great content will help you become established as the go to place for your specific product or service. Human nature dictates that we will always trust people that we know as well as valuing the recommendations made by friends, family and colleagues. Shares, likes, views and re-tweets are all a form of recommendation for your brand/company.
Social Media provides a platform to reach out directly to your customers and become more than just a logo or a website. The friendly and informal nature of social media can also allow you to highlight the strengths of your company's products or services without sounding like a sales pitch. Customers like to conduct business with companies that they know and trust. By creating emotional connections with customers you can create advocates for your company.
Research shows that customers who follow you on social media networks are more likely to purchase from you faster. Why? Because they feel that they know your company and often have less questions and need less convincing to make a purchase.
Social media is a two way street so it also offers your customers a quick and easy way to contact you and ask questions about your products and services. More worryingly it also gives customers the opportunity to publicly complain about poor service or faulty products. However, by dealing and resolving complaints quickly you can showcase your customer service - putting a positive spin on a potential damaging situation.
Social Media platforms are an additional marketing channel allowing you to find new clients and promote your products. By reaching out to potential customers and sharing content, you can strengthen your brand, attract new clients and retain existing ones as you build your own online community.
Check out Harness Social, our online Twitter and Facebook campaign planner and tracker! Our team will also schedule content for you to keep your feeds brimming with content. Check out our online demo here