In 2015 approximately 50% of all travel bookings will be made online and over 20% of these will be via a mobile device so bearing this in mind, we’ve analysed the websites of 20 independent travel agents and tour operators with surprising results...CONTINUE READING >
There are plenty of resources explaining what micro-moments are but not many examples of these fractured purchase paths and how brands can capitalise on user-initiated moments of intent. Find out more in our quick case study.CONTINUE READING >
Setting aside long periods of time in front of a desktop computer to research, plan or buy online is becoming a thing of the past. Powerful smartphones and cheaper, faster mobile data plans enable us to search impulsively in the moment - wherever we may be and whenever the need arises. Ensuring your brand is present during these customer initiated moments of intent is key to future success.CONTINUE READING >
Google's own free Search Engine Optimisation starter guide was first developed for internal use. However they realised it would be worth sharing these best practices with Webmasters. Find out more and download it here...CONTINUE READING >
Google Webmaster Tools has been in exsistance for over 10 years but in May 2015 they decided to rebrand and call it Google Search Console. Find out why...CONTINUE READING >
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