Find out more about the paid promotions that Twitter offers to people and businesses. Paid promotions can help grow your presence on Twitter more quickly than organic (non-paid for) methods.
Promoting your account is one method of building a community of advocates and potential customers for your business. The bigger your follower base, the more people there are to engage with and spread your message. Targeting with Promoted Accounts couldn't be easier. You can target by interest, geography and gender.
Promoted Tweets are regular Tweets but with the added bonus of reaching both current and potential followers you target. You can target by keywords, interests, gender, geography, device and similarity to existing followers.
You'll only be charged when people follow your Promoted Account or engage with a Promoted Tweet (click, re-tweet, favourite or reply). So you'll never be charged for organic, regular engagement. All you need to do is set a budget. The budget you set may vary across campaigns and will depend on your goals.